Big Cost Savings for Amway China
Amway launched in 1959 with a Liquid Organic Cleaner. It was the first concentrated, bio-degradable, and environmentally friendly cleaning product. Since then, Amway has expanded from home products to a global leader in the categories of health and beauty and is one of the world's largest direct selling businesses.
China is one of Amway's largest markets and they were in need of a library of lifestyle photographs that encompassed all their product categories to be used in their advertising and marketing materials specific to the Chinese market . They also wanted to capture images that showed how operating your own Amway business can enhance your lifestyle by allowing you to work from home.
THE GAME PLAN
The client was planning a location shoot in China and collectively with Rocket Science (their agency), we proposed a concept that would result in major cost savings and yield the same visual payoff. The shoot took place in Los Angeles, rather than China, over six days, with four different locations, and a cast and crew of only 40 people. This solution resulted in a significant cost savings for Amway as well as a major save in production time.
Amway walked away with 150 final retouched lifestyle images and several thousand additional images that could be used for all marketing and sales purposes. Because we shot in L.A., the cost savings was 25% less than had we gone to China and also cut the pre-production days by over two weeks allowing us to shoot sooner and deliver images faster.