Amway Legacy of Clean
Capturing Everyday Life For Amway
Amway's agency, Fairly Painless Advertising, was chosen to rebrand their eco-friendly product line, Legacy of Clean. Part of the rebranding initiative was to create an image library of fresh new visuals to be used as promotional tools for their new product line. The concept was to create a slice of everyday life while highlighting the versatile applications of their Legacy cleaning products.
THE GAME PLAN
The approach was to create imagery that felt bright and optimistic, while incorporating the brand’s green and white color palate. Adding texture through habitual experiences and props such as children, dogs, and mud puddles, truly captured the essence of everyday life that fulfilled the client’s vision.
A five-day photo shoot at three locations with a cast and crew of 25 people. Amway walked away with 150 final retouched images that breathed life into their Legacy of Clean brand of products.